Introducing RI Magazine

The debut issue of Robert Irvine Magazine is now available as a free download at RobertIrvineMagazine.com At the site, you’ll be able to get it as an ePub for iBooks or similar ebook reader, as an interactive PDF, or you’ll have the option to read it online at issuu.com.

Here’s the cover:

RI0516_FB_COVER

The May issue features a ton of great content—from healthy recipes, workouts, and general health advice to features on Gary Sinise’s work with wounded veterans, a behind-the-scenes look at Season 2 of Food Network’s All-Star Academy, and an in-depth interview with documentary filmmaker Chris Bell.

RI Magazine will publish digitally 10 times per year—monthly with double issues in the summer and winter.

As I said in my previous post, it had been a dream of mine to work at Muscle & Fitness and it would take a lot to get me away from there. Working for Robert Irvine is one of the few things that could get me to give up M&F, but as excited as I was to join his team, I didn’t realize how rewarding it could be. Today, with the release of a debut issue which contains so much content that I feel passionate about, presented without bias or restriction, it feels rewarding in ways I hadn’t anticipated—and it gives me even further validation that I made the right move.

There are a lot of things in this magazine that I simply couldn’t do at M&F. I’ll give you a prime example: the interview with Chris Bell. Some readers might think it’s a little too long, but to me, it’s just as long as it’s supposed to be. I didn’t have to cut 2,000 words from it because there was only room for one page, as was often the case at M&F and is usually the case with any print publication with limited space. A digital magazine isn’t bound by arbitrary page counts. Of course, you have to be judicious with how you use that blank slate, but I think going a little bit longer than usual is better than teasing a piece of content and then throwing the rest onto a website. Over the years at M&F I slashed thousands of words from countless interviews to fit them for space. Some great material never saw the light of day as a result. Suffice it to say I think things are better this way.

There’s more to it than just being able to run pieces as long as I see fit. The cover story on the Gary Sinise Foundation—which builds specially-adapted smart homes for wounded veterans—is devoid of any fitness angle. It’s a pure human interest piece and it felt great to get back to that kind of writing, which I haven’t done since I worked at a small daily paper in Vermont.

Give it a read and hit me with feedback on Twitter: @MCTuthill.

Advertising inquiries or questions to be featured in the “Ask Us Anything” section can be e-mailed to me at: matt@chefirvine.com

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